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● Concept project · fictional brand

Kora Coaching

A concept funnel for a leadership coach whose Instagram is growing faster than she can answer DMs and book discovery calls.

SegmentCoach / creator
Location (fictional)Nashville, TN
ServicesWeb Development, Automation, AI Chatbots
Typical timeline3 weeks (sprint)
Concept project
KORA · LEADERSHIP COACHING

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Book a discovery call
Kora · DMsAI assistant
How does coaching work?
12 weekly sessions + a workbook. Want to see open slots?
TueWedThu
✓ Wed 11am booked

The challenge

Kora's content works. The problem is everything after the like: DMs, links, calendars and invoices handled by hand.

We designed a warm, editorial funnel with an AI DM assistant that answers program questions and books discovery calls, then automation that handles payment and onboarding.

Our approach

01

Funnel site

An editorial landing page with a clear offer and a single call to action.

02

AI DM assistant

Instagram and website assistant that answers FAQs and books calls.

03

Payment + onboarding

Stripe checkout, contract, welcome email and workbook delivered automatically.

04

Content repurposing

Each long video turned into reels, carousels and a newsletter.

Design system

Brand board and dashboard are illustrative concept visuals.

Projected impact

2×Target increase in discovery calls bookedProjected target
0Manual steps from payment to onboardingProjected target
6+ hrsTarget weekly hours saved on DMs and adminProjected target

These are projected targets for a fictional brand, based on typical benchmarks for this kind of project. They are not results from a real client.

Stack

FramerManyChatCal.comStripeMakeConvertKit
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